Art Director
Larena Botanics is an aloe brand based out of the canary islands and takes pride in cultivating aloe from the best quality farms. Led project with two campaigns – indoor to show brand aesthetics and outdoor to show the islands rich culture and gifted weather. Due a website launch in early 2022.
Concept: Island Fever
People always crave what they don’t have, and the strategy to bring the island feel to the major cities including NYC, London, Chicago was one reason why we thought flying to Spain and capturing the place of origin was the perfect idea!
Website
As we know, the color ‘blue’ creates trust – coming from EU and breaking into a new market it was important to have the homepage create a sense of calm. It needed to be done in a smart way, that still aligned with the brand’s nature inspired look.
Other product images included the islands famous volcanic rocks, beaches, water bodies and the brand colors to keep a consistent look and seamless scrolling experience.
Concept: Showing Personality
Launching ‘Larena’ onto the social media platforms meant we needed a more sustainable way for the content creation team to follow through with in-house shoots for new and existing products.
Subtly Breaking into the Men's Market
According to research, the men’s skin care industry has really taken off in the last few years, despite women still dominating it. We needed a shoot that had elements to also attract men towards the products.
