Brand Identity

Poco Loco is a Latin place with a great selection of Mexican-Spanish fusion food, specializing in cocktails served as they were in a science lab. Their Mascot, Dr. Loco has been a great fit!

Branding

Logo / Exterior Signage

Menu Design

The Food menu is a mysterious look with a combination of playful elements like the chalk inspired fonts, the black board background and some colorful icons / legends.

Cocktail Menu

The ‘Cocktail Menu’ was conceptualized to look like a rough lab working notebook, with sketches and a clean yet handwritten(esque) font.

Dr. Loco

The Periodic Table of Cocktails

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