Brand Identity
Poco Loco is a Latin place with a great selection of Mexican-Spanish fusion food, specializing in cocktails served as they were in a science lab. Their Mascot, Dr. Loco has been a great fit!
Branding
Logo / Exterior Signage
Menu Design
The Food menu is a mysterious look with a combination of playful elements like the chalk inspired fonts, the black board background and some colorful icons / legends.
Cocktail Menu
The ‘Cocktail Menu’ was conceptualized to look like a rough lab working notebook, with sketches and a clean yet handwritten(esque) font.
Dr. Loco
The Periodic Table of Cocktails
