(Snr.) Graphic Designer
Initially hired to design and reinvent yearly catalogs to introduce all products (new and old). Within a number of months, tasked to re-brand ‘Neu Home’ and develop their first website. Eventually, created their trade show set.
Yearly Catalog
Before I was hired, Neu Home catalogs were ~1000 pages long and weighed about 7 lbs, due to their wide range of products. My mission was to make it convenient, portable, and lighter (especially since they were takeaways from trade shows). I created the following catalog – now labeled ‘the yearly magazine’ – featuring new products only.
Web Design
Developed and pitched a rebrand to the executive team to create a new brand presence online and creating a channel to streamline and simplify sales processes, which in turn led to a more efficient model for the customer service team.
Trade Show
Created the set for ‘Neu Home’ at ‘The Inspired Home Show’, formerly The International Home + Housewares Show, Chicago.
Brand Identity
Re-invented the ‘Neu Home’ brand. Introduced a New Home brand book and brand guidelines. Followed by a range of new packaging designs, and a new assembly instructions template that was simplified for everyone in the company.
